What type of institution would distribute your product?
I feel that an appropriate institution would be a medium-large scale distribution company, perhaps one that distributes nation-wide. An appropriate company would be one such as;
Bauer Media Group - BMG reaches over nineteen million adults (16+ years of age) every week. The company owns extremely well known brands/other companies recognised nation and worldwide such as;
- Kerrang!
- FHM
- Q
- Kiss.fm
- Magic
I feel a company such as this would be appropriate as it deals with a large range of magazines/companies (big and small) from fishing to motoring to almost all types of muisc. The company is renown for its well known music companies, and therefore people may trust my product more. It also reaches the correct target audience, of anyone in the bracket of 16 years of age and up. BMG also already contains magazines/music companies of similar music genres, whilst this could potentially rivial my product it could also help it fit in with the already well established audience.
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